New Strategies for a Transforming Energy Sector

Wednesday, August 28, 2024

Time
09:00 am - 10:30 am
Hall
Expo Center Norte, 2nd floor
Room
Cantareira 3

The Brazilian energy sector is undergoing a profound transformation, driven by the opening of the free energy market and the growing adoption of renewable energy technologies. Furthermore, new trends such as artificial intelligence, the decarbonization of various sectors of the economy and the electrification of various industrial and transport processes will further transform the global energy sector in the coming years. In this panel we will discuss the strategies that different stakeholders are developing to navigate these changes and take advantage of the opportunities that present themselves.

09:00 am - 09:10 amWelcome & Introduction

Camila Ramos

CEO

CELA - Clean Energy Latin America

09:10 am - 10:30 amRoundtable Discussion & Q&A

Further speakers to be announced

Fabiana Polido

CRO Chief Revenue Officer

Serena

Raphael Gomes

Partner

Lefosse Advogados

Luiz Ballester

VP Commercial

Atlas Renewable Energy

Speakers
Speaker
Luiz Ballester, Atlas Renewable Energy

VP Commercial

Brazil

Luiz Ballester is Commercial Vice-President of Atlas Renewable Energy. He has a degree in Mechanical Engineering from UFPE, a master's degree in international economics from PUC-SP and Panthéon Sorbonne University in Paris and more than 10 years' experience in strategic planning and business development in the energy sector.

Speaker
Raphael Gomes, Lefosse Advogados

Partner

Brazil

Raphael specializes in regulatory, transactional and litigation matters in the Electric Energy Sector working with Generation, Commercialization, Transmission and Distribution. Raphael has extensive experience in the structuring of projects and complex structures in ACR and ACL including Distributed Generation, Energy Self-Production, M&As and Privatizations. Raphael started his career at the Endesa Group and was the Legal and Regulatory Manager at CCEE (Câmara de Comercialização de Energia Elétrica - Electric Energy Commercialization Chamber) for almost a decade. He is a Member of the Energy Commission of OAB/SP and President of IBDE (Instituto Brasileiro do Direito de Energia - Brazilian Institute of Energy Law).

Speaker
Camila Ramos, CELA - Clean Energy Latin America

CEO

Brazil

CEO and Founder of CELA, with 21 years of experience in the renewable energy sector, including bioenergy, wind energy, solar PV and green hydrogen. Camila currently also serves as Investment and Green Hydrogen Vice-President of the Board of Directors of ABSOLAR (the Brazilian Solar PV Association), Non-Executive Director of the Board of Administration of Brazilian Rare Earths, member of the Advisory Board of the Federation of Industry of São Paulo (COINFRA - FIESP) and is a Finance Expert at the Clean Energy Finance Solutions Center (NREL - USA). Prior to founding CELA, she was Country Manager and Head of Latin America at Bloomberg New Energy Finance (BNEF), where she advised clients with research and analysis of renewable energy sectors and markets, and trends in the region. She has also worked in the past at PricewaterhouseCoopers, ERB - Energias Renováveis do Brasil and Infinity Bio-Energy. Camila holds a Master's and Bachelor's degree from the London School of Economics and Political Science (LSE).

Speaker
Fabiana Polido, Serena

CRO Chief Revenue Officer

Brazil

Fabiana Pasquot Polido has developed her career on large multinationals, starting in 2005 at IBM Customer Support in Finance Operations, followed by Neoenergia (former Elektro) one of the largest energy distributors in Brazil - where she had the opportunity to join the electricity sector as a trainee. In 2010 she joined EDP as a Power Trader in charge of the energy operations customization. In 2013, she worked for Cargill to manage all Power Business Units in addition to the Trading Desk. In 2016, she made part of Statkraft´s Trading team as the Head of Trading. In 2018, she accepted the challenge to join Serena Energia focusing on restructuring its power trading businesses and processes. Shortly, Serena became the top 10 companies in the energy trading business in the country. In 2022, she became the Chief Revenue Officer supporting numerous fronts strengthening the company´s client´s portfolio. She is the America´s commercial leader responsible for revenues and performance of teams & client-centered solutions regarding all structured deals. Consequently, the organization was able to obtain numerous carbon credits and certifications of origin. Fabiana became the advocate of a free energy market, breaking all types of barriers of the power industry. She has a Bachelor of Science in Social Communication/Public Relations at UNESP (Brazil), holds an master's in business administration with a major in Finance and minor in Risk Management at FIA/University of São Paulo, an Master of Science in Corporate Environmental Management from the University of Jyväskylä (Finland) and a specialization in New Theories and Methods on Nature-Society Interface at ISEC (India), plus ECPO (Emerging Chief Product Officer) - Standford

Further Content
Speaker
Dr. Florian Wessendorf, Solar Promotion International GmbH

Managing Director

Germany

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.

Speaker
Eduardo Tobias Ruiz, Watt Capital

Managing Partner

Brazil

Eduardo Tobias is a Managing Partner at Watt Capital. He is a specialist in project investment analysis, project financing, and on mergers & acquisitions of renewable energy projects and assets in Brazil. He is a cofounder and currently the vice-coordinator of ABSOLAR's Green Hydrogen Working Group. Tobias is also a visiting Professor at FGV, teaching for its Power Sector Executive Program, and author of the books 'Investment Analysis in Utility Scale PV Projects' (2021) and 'Investment Analysis in Bioenergy Greenfield Projects' (2015). He has a BSc. in Business Administration from FGV-EAESP and a Professional Master in Bioenergy from FGV-EESP.

Speaker
Prof. Dr. Leandro Michels, Universidade Federal de Santa Maria

Associate Professor

Brazil

Leandro Michels is associate professor at the Federal University of Santa Maria (UFSM), where he researches in the fields of PV systems and power electronics. Throughout his career, he actively contributed to consolidating the dissemination of photovoltaic energy in Brazil, providing a technical foundation related to inverter technology and grid connection of DG for several regulatory agents, sector associations and companies. He also collaborates with standardization, acting as coordinator of the Brazilian commission of the IEC PV Systems Technical Committee, and as rapporteur for the ABNT CEE 253 commission that develops Brazilian standards for connecting PV systems to the grid. He is coordinator of the Embrapii Unit in Mobility Energy, and of the PV systems testing laboratory at INRI / UFSM, accredited by INMETRO for testing PV inverters.

Speaker
Priscila Alves dos Santos, FIT Instituto de Tecnologia

Researcher & Electrical Engineer

Brazil

Priscila Santos is a researcher in the energy field at Instituto Fit. She is responsible for energy startups and applied AI and IoT training. She has in-depth knowledge of the hybrid generation industry for rural and industrial areas. Mentor of startups in the energy, automotive, agricultural and fintech segments.

Speaker
Bárbara Rubim, Bright Strategies

Vice-President of Distributed Generation

Brazil

Bárbara Rubim currently heads Bright Strategies, a consulting firm advising renewable energy businesses on their legal and regulatory structure. In that capacity, she has helped develop more than 230 MW in energy projects in the last three years alone, and more than 2,200 people have completed her in-company training or her Masterclass on Regulation and Business Models in Distributed Generation. In her career in the energy sector, she has acted in public administration as a consultant to the Brazilian Congress, and has worked in the third sector as a coordinator of Greenpeace's Renewable Energy campaign in Brazil, and in the private sector. In addition, she also serves as the current Vice-President of the Managing Board of ABSOLAR (Brazilian Solar Photovoltaic Energy Association) and is the Director of Energy at FIESP's Infrastructure Department. Bárbara is a lawyer with an MBA in Finance and Business Strategies from the Federal University of Uberlândia. She specializes in the regulation of the electricity sector.

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